Category SEO Kindle Books |

How to Write SEO Copy That Sells: An SEO Copywriting Training Guide

Author: Yuwanda Black

List Price: $59.95

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Product specification

This SEO copywriting training guide is for two groups:

(i) Time-strapped business owners who understand SEO writing: But, they don’t have the time to train staff on how to do it. And, they’re leery of trying freelancer after freelancer – some with good results; some with bad.If you’re a busy entrepreneur and you know how to write SEO copy, it does you little good if you never get around to turning out as much as you need.

If you’ve ever wished that you had the time to properly train your staff on how to write SEO copy – the right way – so that you avoid the “hit and miss of the
freelance SEO writing market,” this guide is for you.

(ii) Freelance writers and others who have little or no understanding of how to write SEO copy: Whether you’re new to freelance writing or internet marketing, or you know a little, this guide will teach you the specifics of how to write traffic-pulling SEO copy.

Beyond Writing

We go beyond writing, telling you where to distribute your SEO copy once it has been created. Many of our clients have been shocked to learn the free techniques we teach about copy distribution that can significantly increase the amount of traffic to their sites.Via these techniques, over time you can dominate your niche. Or, at the very least remain highly visible – if you employ the SEO writing and distribution techniques we discuss.

Based on a lot of questions, comments and experiences in writing search engine optimized copy for clients, we put together this detailed SEO writing manual as a ready-reference guide to assist you in getting the most out of every piece of SEO copy you invest in.

Following is an abridged Table of Contents.

PREFACE

Why It’s Important to Learn to Write SEO Copy – the Right Way

6 Competitive Advantages SEO Copy Provides Online Marketers

What You Will Learn In This SEO Writing Guide

Definitions of Common Internet Marketing & SEO Copywriting Terms

I. THE ANATOMY OF AN SEO ARTICLE

II. KEYWORDS

Why Keywords Are Important and How to Conduct Research for Them

What is Search Engine Optimization?

What is a Search Engine?

How Search Engines Work

How Search Engines Find and Rank Sites

The No. 1 Search Engine & Why All SEO Writers Need to Know This

How to Conduct Keyword Research

How to Use Google’s Keyword AdWords Tool

Walkthrough: Conduct a Sample Keyword Search

Keyword Density: What It Is and How to Calculate It

Keyword Writing Tips

Sample SEO Article

Keyword Density Guidelines

Keywords: Conclusion

III. HOW TO WRITE AN SEO ARTICLE

The Mechanics of Writing SEO Content

Where to Put Keywords

Headlines: The Second Most Important Part of Writing SEO Content

3 Things to Keep in Mind When Writing Headlines

Beyond Writing: SEO Copywriting, Traffic-Driving Strategies

What to Write About: 3 Types of SEO Content That Drives Traffic

Why Linking Is Important in SEO Copywriting

The Different Types of Links

The Two Types of Content Every Web Company Should Invest In

The Value of the Long-Tail Keyword in Writing SEO Copy

IV. HOW & WHY TO WRITE META TAGS

What Are Meta Tags?

The Purpose of Meta Tags

What Most SEO Experts Think about Meta Tags

Why Every Site Should Still Have Its Meta Tags Written

What Do Meta Tags Look Like?

Tips for Writing an Effective Meta Tags

V. SEO CONTENT DISTRIBUTION

Why It’s Important to Decide the Purpose of SEO Content Before Writing Places to Distribute Your SEO Content to Get the Most Traffic

VI. SEO Tips for Optimizing Other Web Page Elements

VII. SEO COPYWRITING DON’TS

VIII. SEO COPYWRITING: CONCLUSION

The Most Important SEO Copywriting Tip

IX. SEO COPYWRITING CHEAT SHEET